It's Not About The Bag

Through our It’s Not About the Bag program, we’re on a mission to celebrate women who impact the world in positive ways through their service, strength, kindness, tenacity, humor, and love. With your nominations, we’ll gift women Consuela bags to both celebrate AND remind them of the good they bring to all of us as we journey through life.

Meet the Viva Babes



When something that should be accessible can feel like a luxury... Viva Babe Caitlin steps in to ensure people receive the care they need! We are shouting from the rooftops, our newest It's Not About the Bag honoree is INCREDIBLE!

Read Her Story