ABOUT US

Consuela is a fashion and lifestyle brand creating products and experiences that inspire individuals to find joy in the journey. Founded by Austin, Texas-based artist Conni Reed, Consuela embraces vivid color and prints based on Conni’s design philosophy: The Art of the Unmatched™, which blends purposeful contradictions that yield the unexpected. Inspired by our partnerships with artists and makers around the world, our products are as tough, versatile, beautiful, and resilient as the individuals who wear them.

ART OF THE UNMATCHED™

The “Art of the Unmatched” is our trademarked design philosophy and it’s the basis, foundation and inspiration for our collection each season. The word unmatched is intentional – different than mismatched, unmatched is purposeful, varied, and unexpected, resembling each of our personal histories and lives. The Art of the Unmatched™ is representative of journey; a collage of sights, sounds, emotions, and travels.
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MADE IN MEXICO WITH LOVE

Our team is located in both the U.S. and Mexico. Our products are made by Mexican-owned factories and by artists and their communities. We have been working with our business partners and their communities since the beginning of Consuela. We prioritize the well-being and success of our business partners and drive business strategies to ensure equity and shared values.
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WE UPLIFT PEOPLE

We value building lasting relationships and are committed to our factories and artisans. We have developed these friendships and collaborations over 15 years. As we grow, our partnerships thrive and the individuals we work with are able to experience stability through consistent and reliable income.

HONORING ARTISTS

We take pride and joy in honoring the culture and people we are so fortunate to know. As we continue to build these relationships, we advocate for cultural preservation and further our commitment to mutually beneficial relationships with artist communities.

OUR STORES

In the mood for a party? Come for a visit. We have locations in Austin and Smithville, Texas. Whether you're new to the brand or a long-time Viva Babe, you are all VIPs to us! We can't wait to spend some time with you. Disco balls, pink champagne, and dance parties await. Hope to see you soon!
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CERTIFIED EVERGREEN

Consuela is a Certified Evergreen company. Evergreen companies are purpose-driven businesses with a focus on making a long-term difference in the world. This recognition is Consuela's commitment to positively impact our teams, customers, suppliers, communities, and our families.

FORBES SMALL GIANTS

We were honored to be recognized as a Forbes Small Giant in 2020. Small Giants are companies led by purpose-driven leaders who choose greatness over growth and prioritize their people. This is a testament to everyone in our community and the Consuela family. Thank you so much for your support throughout this amazing journey!