Art of the Unmatched
Words by Conni Reed
The “Art of the Unmatched” is our trademarked design philosophy, and it’s the basis, foundation, and inspiration for our collection each season. The word unmatched is intentional – different than mismatched, unmatched is purposeful, varied, and unexpected, similar to each of our personal histories and lives. The Art of the Unmatched™ is representative of journey; a collage of sights,
sounds, emotions and travels.
We use vivid colors and unexpected textures each season as these things have a physiological effect on us. There are many studies around the impact that color has on our state of mind and happiness. The color and textural juxtapositions get our endorphins flowing. This is why people describe the bags as ‘joyful’, and that is foundational to the Art of the Unmatched™.
ART OF THE UNMATCHED™
Words by Conni Reed
The “Art of the Unmatched” is our trademarked design philosophy, and it’s the basis, foundation, and inspiration for our collection each season. The word unmatched is intentional – different than mismatched, unmatched is purposeful, varied, and unexpected, similar to each of our personal histories and lives. The Art of the Unmatched™ is representative of journey; a collage of sights, sounds, emotions and travels.
We use vivid colors and unexpected textures each season as these things have a physiological effect on us. There are many studies around the impact that color has on our state of mind and happiness. The color and textural juxtapositions get our endorphins flowing. This is why people describe the bags as ‘joyful’, and that is foundational to the Art of the Unmatched™.
DESIGN PHILOSOPHY
Manifesting Through Art
As a result of my personal journey, I developed a heightened level of empathetic awareness to people, and especially, to their unseen journey. For that reason, I became interested in the art of collage—telling a story through bits and pieces of vintage scraps and modern images. I then began collaging on a different medium, handbags. In the same way, the colors, patterns, and texture tell an emotional story— an unexpected story, just like people often do.
It is created from a place of love, from a place meant to elevate and pull out the joy that people feel and want to remember — translating who they are on the inside, even if their outside or current circumstance doesn’t match.
This is why we make lots of unique combinations of the same silhouette each season. The Classic Tote is the best-selling silhouette today, 16 years after we started making it. Each season, we make anywhere from 12 to 20 new combinations of this bag because we celebrate the unique stories of people in honor of their journey.
THE JOURNEY IS REAL
A Resilient Community
The Art of the Unmatched™ has opened doors to meeting amazing people motivated to bring joy through their work. We set out to find and form mutually beneficial relationships and friendships. We are committed to the work and to the people we work with.
We each come from different backgrounds and bring unique contributions. A common thread of resiliency, care and shared values brings us together. With gratitude and hope we move forward, excitedly anticipating future possibilities.
