About Us


We are a fashion and lifestyle brand founded in Austin, Texas. Derived from the verb consolar; to console, comfort, to uplift…. our mission is to encourage and uplift you on your journey. This is the life you have; we hope you make it ridiculously awesome! 

Viva Consuela!

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The Art of The Unmatched

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From our dreams to our laughs to our favorite handbags, each one of us is uniquely beautiful. Here at Consuela, we celebrate that! Our Art of the Unmatched™ design philosophy is inspired by the different lives and individual styles of women everywhere. Using unexpected colors, textures, and patterns, our designs are purposefully “unmatched” rather than mismatched as if by mistake. To us, each product is a work of art, reflective of the beauty and singularity of us all. Trust in yourself and the world is your oyster!

About Conni

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After years of working the corporate grind, Consuela founder, Conni Reed, found herself dreaming of something more.  She wanted to merge her passion for art and design with her goal to bring joy to others. She wanted to empower, excite, uplift. Friends had long since nicknamed her Consuela for her love of Mexico⎯a name derived from the Spanish word consolar, which means to make better or console. As the name and the dream collided, it felt meant to be. In 2005, with a logo and a car full of handmade products, Consuela began. Since the brand’s official launch in 2006, Conni has grown Consuela into a complete lifestyle brand, offering quality fashion accessories and joyful vacation vibes all year round!

From Conni...

Through Consuela designs, I hope to encourage you to live a life of colorful expression. We don’t have to conform or contort ourselves to fit into any one mold or box. We don’t have to pigeonhole ourselves into one go-to color or style. Walt Whitman wrote, “Do I contradict myself? Very well, I contradict myself, I am large, I contain multitudes.” It is our prerogative and our pleasure to reinvent ourselves throughout our lives.

Consuela designs mix rich colors, luxurious textures, and surprising patterns to express the multitudes within your individual style and embrace your contradictions. We create products to elate you, uplift you, expand your mind, and inspire you to dream big. I hope you find joy in our designs and surround yourself with beautiful things that lift you up.