About Us

WE ARE
CONSUELA

We are a fashion and lifestyle brand founded in Austin, Texas. Derived from the verb consolar; to console, comfort, to uplift…. our mission is to Make Each Day Ridiculously Awesome!

Since our beginning in 2006, 99% of our products have been made by family-owned companies and artisans in Mexico who have a passion for sharing their talents and cultural artistry beyond their home boarders. We are thrilled to support each of them, and do our best to honor their craft every day.

Our It's Not About the Bag™ program, celebrates women who impact the world in positive ways through their service, strength, kindness, tenacity and love. From your nominations, we gift women Consuela bags to both celebrate and remind them of the good they bring to all of us as we journey through life.

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The Art of The Unmatched

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Each one of us is uniquely beautiful. Consuela celebrates that!

Our Art of the Unmatched design philosophy uses unexpected colors, textures, and patterns, that are purposefully “unmatched” rather than mismatched as if by mistake; a study of contradictions.

As Walt Whitman wrote, "Do I contradict myself? Very well, then I contradict myself.  I am large, I contain multitudes."

We love this quote as it reminds us that we are free to reinvent ourselves, and to embrace all of the characteristics that make us individual. We are each a tapestry, woven together from our personal path and experience; a patchwork of varied and unique characteristics.  We strive to create products that are worthy of each person's story and their journey.

It's Not About the Bag...It's Where You Take It!

Made with love to lift you up!

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EMBRACING CONTRADICTIONS

From Conni, November 2018...

Hi! Like everyone, my life has been a twisty, turning path, that has taken me to places I am still surprised about! The beginning of contradictions....I grew up in a small town in Texas for the first part of my life and then lived in Boulder, Colorado in my high school years.  I went from wearing Wranglers and boots to having a mohawk and wearing all black for about 3 years.  I still remember my mom's reaction when I took the $30 she gave me for a haircut and came back with a shaved head. Yikes!  

My family had a lot of challenges that I won't go into.  I know that I am not alone, and we have all faced hardships.  I lived on my own starting at 15, and have many scars from those years.  My reason for sharing these details is that these, along with many other things both good and difficult, shaped who I am. My nature is positive and outgoing, but life's experiences made me also feel introverted and shy...more contradictions! ;)

I spent 10 years working and going to school.  I was so proud when I earned a computer science degree and was able to have a stable job and make a comfortable living...but I was unhappy.  In 2005, when I was 35, another very serious twist in the road occurred.  That was it.  I was determined to find some joy while on this planet! 

When I was young, my dad took me to interior Mexico many times.  I can remember bumping along dirt roads in an old VW Bug, stopping in small remote towns and villages, and being overcome by the beauty of the contrast in color and texture between the dirt roads and stucco buildings and flowers and colors in the women's clothing.  I felt loved on those trips, and I felt free and light-hearted.  Fast-forward 20 years to 2005.  I wanted to do something to bring joy into my life.  I wanted to honor and support the culture and artisans that were tied to such fond memories for me, and I wanted to encourage other women I knew who were facing their own challenges.  After 35 years of life experiences, Consuela was born.

It's now been 12 years since I founded the company....and life's contradictions continue! The journey of Consuela has been the most winding road of all.  I have had wonderful times, met amazing people, worked with so many incredible families and artisans, and....it has been the hardest 12 years of my life.  The stress is undeniable, and I am often in positions where my introverted side is pushed to the limit. Going into 2019, I am grateful, I am tired, I am happy, I am sad, I am excited.  I am proud of the things we have done, and I also feel like we haven't even scratched the surface yet.  

I will keep trying to make each day ridiculously awesome, and I hope you do too.  

It's Not About the Bag...It's Where You Take It!

Love & Hugs,

Conni

Viva Consuela!! 

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